The 2015 edition of CeBIT fair will focus on the rapidly growing influence of IT across all areas of business and society and, associated with this, the role of IT as a key driver of innovation.

Digitization is omnipresent and it is shaping ever more dimensions of working and social life. IT is transforming existing business models while at the same time it’s giving rise to totally new ones. Information technology now has the ability to rapidly disrupt entire industries. d!conomy encapsulates this development perfectly.

Oliver Frese, a Member of the Managing Board  of  Deutshe Messe AG – organizator of CeBIT, pointed to the IT industry trends of the past few years, namely big data, cloud computing, mobility, social media and security, noting that they had developed rapidly and were now converging to have a profound combined impact on both the business world and society generally.

“Only CeBIT can successfully bring all of these themes together and provide multiple perspectives – not just on the big opportunities that arise from them, but on the challenges as well. With its d!conomy focus, CeBIT 2015 will frame today’s lightning-paced digital transformation in a way that is real, tangible and accessible to all participants,” Oliver Frese explained.

d!conomy would, he added, be reflected in real applications and products on show at the exhibition booths. It would also be the defining theme of the CeBIT Global Conferences, which are expected to feature more than 100 top-notch speakers from all around the world.

Marketplanet will participate in the event as an exhibitor, presenting it’s innovative and secure  IT solutions that are scalable to thousands of users and in line with the cloud computing philosophy . Visit our stand D01 in hall 5, March 15-20.

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